by The Bollywood music industry has been synonymous with Indian cinema since its inception, blending genres and fusing traditional Indian music with modern beats. Among the many iconic releases, “Chumma,” the new song from the film Vicky Vidya Ka Woh Wala Video (2024), stands out as a notable fusion of classic Bollywood flavor with contemporary trends. Featuring Rajkummar Rao, Triptii Dimri, and the popular Bhojpuri singer Pawan Singh, this song is making waves across the industry. In this article, we dive deep into the song’s significance, its composition, and its impact on both the audience and the Bollywood music scene.
The Musical Powerhouses Behind “Chumma”
“Chumma,” which loosely translates to “kiss” in Hindi, is composed by the dynamic music duo Sachin-Jigar. Known for their ability to blend Indian classical music with modern-day beats, Sachin-Jigar has created some of the most popular Bollywood soundtracks in recent years. The duo’s contribution to films like Go Goa Gone and Badlapur set a benchmark for modern Bollywood music. For Vicky Vidya Ka Woh Wala Video, Sachin-Jigar worked closely with T-Series, which continues to dominate the Bollywood music scene with its massive catalogue and knack for promoting chart-topping hits.
The song’s vocals are provided by Pawan Singh, a Bhojpuri singing sensation, and Rupali Jagga, an emerging talent in Bollywood playback singing. Singh, known for his commanding presence in the Bhojpuri music industry, brings a rustic charm to the track. His collaboration with Bollywood music is part of an increasing trend of regional artists making their way into mainstream Bollywood, enriching the soundscapes with diverse influences.
Composition and Lyrics
The song features an infectious beat, blending traditional Indian instruments like the dhol with electronic sounds. The result is a vibrant and upbeat track that captures the essence of a typical Bollywood masala song. The lyrics are playful and fun, speaking to a flirtatious encounter between the two lead characters played by Rajkummar Rao and Triptii Dimri. Although seemingly simple, the lyrics, penned by noted lyricist Kumaar, contain a subtle wit that enhances the overall appeal of the track.
A key aspect of “Chumma” is its modern twist on the traditional “item song” format that Bollywood has been known for. While earlier item numbers like “Munni Badnaam Hui” from Dabangg (2010) were often criticized for objectifying women, “Chumma” is part of a new wave of item songs that are more inclusive and balanced in their representation, focusing on playful romance rather than overt sexualization.
The Music Video
The visual representation of “Chumma” is just as vibrant as the audio. Rajkummar Rao and Triptii Dimri, two of Bollywood’s most talented young actors, bring the song to life with their undeniable chemistry and dance moves. The video’s choreography, led by seasoned Bollywood choreographer Bosco-Caesar, features high-energy sequences that blend traditional Bollywood dance with contemporary moves.
Rajkummar Rao, who is usually seen in more serious and content-driven films, demonstrates his versatility with a light-hearted performance in Vicky Vidya Ka Woh Wala Video. Triptii Dimri, fresh off her success in films like Bulbbul (2020), adds a spark to the screen with her dance performance and undeniable screen presence. Together, they elevate the song from a standard Bollywood number to an unforgettable visual and auditory experience.
Bollywood’s Changing Musical Landscape
The release of “Chumma” reflects a significant shift in Bollywood music, with contemporary hits increasingly drawing on diverse influences. In the past, Bollywood songs often stuck to familiar, traditional formats, but in recent years, there’s been a fusion of regional and international elements. The involvement of Pawan Singh, a Bhojpuri superstar, in a mainstream Bollywood song is a testament to this growing trend of regional influence. Bhojpuri music, once considered niche, is now finding its place on the national stage, with singers like Pawan Singh becoming household names.
Moreover, Bollywood’s collaboration with international artists has also expanded. While Bhool Bhulaiyaa 3 features international artists like Pitbull, the inclusion of regional artists such as Pawan Singh in “Chumma” suggests that Bollywood is embracing a broader and more inclusive approach to music production.
Reception and Impact
Since its release, “Chumma” has garnered widespread attention, both for its catchy tune and its vibrant music video. Social media platforms like Instagram and TikTok have been flooded with dance covers, reels, and memes, further amplifying the song’s reach. YouTube has also seen an influx of fan reactions, with the video trending within hours of its release.
Critics have lauded the song for its catchy beats and energetic performances, and fans have praised the chemistry between Rajkummar Rao and Triptii Dimri. As a result, Vicky Vidya Ka Woh Wala Video has gained considerable buzz ahead of its release, with “Chumma” playing a key role in building anticipation for the movie.
The Rise of Bhojpuri Stars in Bollywood
Pawan Singh’s involvement in this track also highlights the increasing crossover between regional cinema and Bollywood. Bhojpuri cinema has a massive fan base in regions like Bihar, Jharkhand, and Uttar Pradesh, and its stars are now finding opportunities to collaborate with mainstream Bollywood productions. Singh’s distinct voice adds a layer of authenticity to “Chumma,” allowing it to stand out among a sea of Bollywood releases. His participation in the project is part of a broader trend of regional actors and singers gaining a foothold in mainstream Hindi cinema.
This kind of collaboration benefits both industries. For Bollywood, it provides a fresh perspective and new soundscapes, while for Bhojpuri cinema, it offers greater visibility and a chance to reach a wider audience. This fusion of regional and mainstream influences is one of the most exciting developments in Bollywood music in recent years.
Conclusion
“Chumma” from Vicky Vidya Ka Woh Wala Video is more than just a Bollywood song; it is a reflection of the evolving music industry in India. By blending traditional Bollywood elements with contemporary beats and regional influences, the song exemplifies the future of Bollywood music—a future that embraces diversity, inclusivity, and a seamless blend of tradition and modernity.
As the Bollywood music industry continues to evolve, songs like “Chumma” will likely become more common, featuring a mix of regional talent and modern, global sounds. This fusion not only makes Bollywood music richer and more varied but also connects audiences from different parts of India, and indeed the world, through a shared love of music and cinema.
With the release of Vicky Vidya Ka Woh Wala Video, the Bollywood audience is once again reminded of the magic that happens when innovative music production meets strong visual storytelling. And “Chumma” is just the beginning—expect more hits to follow as the film gears up for its grand release.
