by For months, the plan for Ajay Devgn’s much-anticipated comedy, Dhamaal 4, was set: an Eid 2026 release. The fourth installment of the beloved franchise, featuring Ajay Devgn alongside Riteish Deshmukh, Arshad Warsi, and Jaaved Jaaferi, had wrapped shooting in 2025, with the team officially announcing the holiday as its release window. However, in recent weeks, the scenario has dramatically changed due to the announcement of two major competing films: Dhurandhar 2 starring Ranveer Singh and Toxic featuring Yash.
Both films are slated to release during the Eid period, creating a highly competitive environment for screens, audience attention, and box office revenue. Sources close to the matter have confirmed that Ajay Devgn has chosen to postpone Dhamaal 4 to a later date, reportedly targeting May 2026. According to Bollywood Hungama, the decision is practical rather than ego-driven, as Ajay is committed to giving both Dhurandhar 2 and Toxic the space they deserve in the market.
Why Ajay Devgn’s Decision Makes Sense
Differing Genres and Audience Overlap
Dhurandhar 2 is a high-stakes action drama with political undertones and mass appeal, while Toxic is expected to be a star-driven project appealing to a pan-India audience. Releasing Dhamaal 4 alongside these films could have diluted its reach and box office potential. By postponing, Ajay Devgn ensures that Dhamaal 4 will have a clear runway to attract audiences without facing direct competition from heavy-hitters in other genres.
Strategic Industry Sense
Industry insiders have noted that Ajay Devgn’s decision reflects not only business prudence but also a sense of respect for the industry. He recognizes that Dhurandhar is a significant franchise capable of redefining box office trends and prefers to allow it a clear release window. This move underscores Ajay’s reputation for prioritizing the broader dynamics of the industry over individual advantage.
Ideal Timing for Dhamaal 4
A May 2026 release positions Dhamaal 4 in a less crowded period, potentially capturing family audiences and children during the summer holidays. This timing can enhance footfall in theatres and allow the marketing team sufficient time to build momentum with fresh promotional campaigns, ensuring that the film does not get overshadowed by competing releases.
Media Reactions and Public Opinion
Several entertainment portals have highlighted Ajay Devgn’s decision as a strategic and considerate move. Headlines such as “Ajay Devgn postpones Dhamaal 4; film eyes May release” have emphasized the wisdom of avoiding a box office clash with Dhurandhar 2 and Toxic. Many commentators have praised the actor for placing industry interests above personal gain, portraying the move as both pragmatic and professional.
However, not all reactions have been positive. Some sections of the audience on forums and social media have expressed skepticism, suggesting that the postponement reflects a lack of confidence in the film’s ability to compete rather than altruism. Discussions on platforms like Reddit point to a broader fatigue with sequels and franchise-based releases in Bollywood. Despite these criticisms, industry insiders largely view the decision as a calculated and responsible choice.
Implications for Dhamaal 4 and Bollywood
For Dhamaal 4
By moving to May 2026, Dhamaal 4 benefits from a less competitive window, potentially increasing its visibility and screen allocation. The delay also provides an opportunity for the marketing team to generate renewed excitement with trailers, teasers, and behind-the-scenes content. If managed well, the film could emerge as a major summer success, leveraging nostalgia and the franchise’s proven appeal.
For Bollywood
Ajay Devgn’s decision may signal a shift in how major releases are scheduled in India. Instead of clashing for festivals or holidays, producers might increasingly coordinate release dates to maximize box office potential for all parties. Such a move could lead to a healthier industry ecosystem, reducing the risk of revenue dilution and allowing audiences to enjoy films without the distraction of simultaneous high-profile releases.
For Audiences
A staggered release schedule benefits audiences by providing more diverse viewing options throughout the year. Comedy, action, and star-driven films can each have their moment, allowing viewers to appreciate each release without being forced to choose between competing projects. Dhamaal 4’s summer release could also cater to families and children, offering light-hearted entertainment after a period of heavier, more intense films.
Challenges and Considerations
While the postponement appears strategic, there are potential challenges that the Dhamaal 4 team will need to address:
- Market Competition in May: Even with the Eid clash avoided, other producers may target the summer window for their releases, potentially creating new competition for screens and audiences.
- Maintaining Marketing Momentum: Early buzz around Dhamaal 4 was generated with the initial Eid release announcement. The team will need to reignite interest through new marketing strategies to keep audiences engaged.
- Audience Expectations: Releasing after a series of action-heavy films may shift audience preferences, so Dhamaal 4 must ensure its comedic tone resonates effectively with viewers.
- Franchise Fatigue: The last Dhamaal installment was released in 2019, and a long gap may affect audience enthusiasm. The film will need to demonstrate fresh humor and innovative storytelling to maintain the franchise’s appeal.
Looking Ahead
Ajay Devgn’s decision to postpone Dhamaal 4 reflects a blend of strategic foresight and industry-minded consideration. By choosing a quieter period for release, the film gains the potential to attract its intended audience without being overshadowed by other major releases. The move also demonstrates an evolving approach in Bollywood, where collaboration and timing may take precedence over box office rivalries.
For fans, this means Dhamaal 4 has a better chance to shine on its own merits, offering the comedy, camaraderie, and escapism that the franchise is known for. Meanwhile, Dhurandhar 2 and Toxic can also have their moment, allowing each film to maximize its box office potential.
The decision also sets a precedent for how future releases might be scheduled, encouraging filmmakers to consider the broader ecosystem rather than focusing solely on individual success. If executed well, this approach could lead to a more balanced and audience-friendly cinematic calendar in India.
Conclusion
Ajay Devgn’s decision to vacate the Eid 2026 slot for Dhamaal 4 underscores a pragmatic, industry-conscious approach. By prioritizing both audience experience and the success of other major films, he demonstrates a balance of professional wisdom and respect for cinematic art. While critics may question the motives, the move allows Dhamaal 4 to avoid a potentially detrimental clash and gives it the opportunity to capitalize on a favorable summer release window.
As the year 2026 unfolds, it will be interesting to observe how Dhamaal 4 performs in May, whether the franchise retains its charm, and how audiences respond to a film that blends humor, nostalgia, and family entertainment. This shift may also influence how Bollywood schedules its major releases in the future, fostering a culture of strategic planning and collaboration that benefits filmmakers, actors, and audiences alike.
The postponement of Dhamaal 4 also allows Ajay Devgn and the production team to refine the film’s promotional strategy. With more time on hand, they can release engaging teasers, character posters, and behind-the-scenes footage to maintain audience interest. Social media campaigns can be designed to target both loyal franchise fans and new viewers, ensuring a wider reach. Additionally, collaborations with influencers, media appearances, and interactive events can build anticipation for the May 2026 release. This period of strategic marketing could be critical in creating the kind of pre-release buzz necessary to guarantee strong opening numbers at the box office.
Another important aspect is the potential for international releases. Dhamaal 4, like its predecessors, has a global audience, particularly in regions with large Indian diaspora communities. By avoiding the crowded Eid window, the filmmakers can better coordinate simultaneous international releases, ensuring maximum visibility and revenue. This could also help in securing premium theatre screens overseas, avoiding clashes with other major Bollywood or regional films. A well-planned global strategy could enhance the film’s profitability while allowing international fans to experience the franchise at the same time as domestic audiences, maintaining the momentum of excitement worldwide.
Ajay Devgn’s decision also reflects a broader trend in Bollywood where star power alone no longer guarantees success. Audiences are increasingly discerning, favoring content quality, timing, and cinematic experience. By postponing Dhamaal 4, Ajay is acknowledging these shifts in audience behavior, understanding that a strategic release can amplify the film’s reception. Moreover, this decision highlights a willingness to adapt to industry dynamics rather than rigidly adhering to previously set dates. It demonstrates a balance between creative ambition and commercial pragmatism, ensuring that the comedy franchise retains its charm while navigating the competitive landscape of Bollywood effectively.
This move could inspire other filmmakers to prioritize strategic scheduling over competition. By showing that delaying a film for optimal impact is a viable and respectful choice, Ajay Devgn sets an example for industry peers. This could lead to a healthier, more coordinated approach to release planning in Bollywood, benefiting filmmakers, distributors, and audiences alike. Furthermore, it emphasizes the value of audience experience, allowing films to shine in less congested windows, ensuring that each project receives attention it deserves. If adopted widely, such practices may redefine how the industry approaches high-profile releases in the future.
In the end, Ajay Devgn’s big-hearted move is not just about avoiding a box office clash — it’s about setting an example of thoughtfulness, foresight, and respect for the industry, while ensuring that Dhamaal 4 gets the recognition it deserves.
